You warmed the domain up right and reputation held. Six months on it started sliding again. It was the list.
Our take: Email list decay is known operational reality. No novel insight or technical contribution.
Why Impact & Innovation? We ask two questions of every story: did this actually change something in the real world (Impact), and is the idea genuinely new (Innovation)? Together, that's the TS Score — not engagement, not who posted it, just what matters and what's new.
Email list quality decays over time as subscribers change jobs and abandon accounts, so monitoring and cleaning lists is an ongoing necessity, not a one-time task.
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