DeepSeek V4 pricing now depends on what time you run it
Our take: DeepSeek pricing shift; business news from major actor, not technical novelty.
Why Impact & Innovation? We ask two questions of every story: did this actually change something in the real world (Impact), and is the idea genuinely new (Innovation)? Together, that's the TS Score — not engagement, not who posted it, just what matters and what's new.
DeepSeek moved to peak/off-peak pricing for its V4 API on August 16, 2026, charging $3.96 per million tokens during peak hours versus $1.98 off-peak, creating different costs based on timezone.
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