Answer engine optimization: the same work, a clearer name
Our take: Rebranding SEO practice; no technical novelty or industry shift.
Why Impact & Innovation? We ask two questions of every story: did this actually change something in the real world (Impact), and is the idea genuinely new (Innovation)? Together, that's the TS Score — not engagement, not who posted it, just what matters and what's new.
Answer engine optimization (AEO) means structuring content as extractable text to appear in AI assistant answers, featured snippets, and search overviews, building on foundational SEO practices.
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