I thought I had 1,087 visitors and 26 leads. 41% were bots and 23 leads were one bot.
Our take: Bot detection anecdote; useful insight but standard analytics technique.
Why Impact & Innovation? We ask two questions of every story: did this actually change something in the real world (Impact), and is the idea genuinely new (Innovation)? Together, that's the TS Score — not engagement, not who posted it, just what matters and what's new.
Analysis of traffic to projectcostestimator.com revealed that 41% of reported sessions were bots and 23 of 26 captured leads came from a single bot, discovered by cross-referencing Google Search Console with GA4 data.
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